WATCH NOW: Why location has a strong impact on your business' longevity, basis for innovation, and t

• Where you choose to locate your business can significantly impact its growth.
• More companies have based their operations in Ohio for its talent pool, infrastructure, and institutional support.
• In a virtual event sponsored by JobsOhio, executives discuss their motivations to base offices in cities like Columbus, Dayton, and Toledo.
• Watch the full event here. 

So, you've done it — you're starting a business, or better yet, you're planning to expand. And while your product or service could be the best in the world, that won't matter if your company operates in a location that lacks resources. 

Of course, not every business is the same, meaning different priorities are in order for each one. However, when determining location, talent, infrastructure, and institutional support are three fundamental factors to consider. This applies to organizations across all types of industries. 

On April 19, the virtual event, "Location Matters — Where Smart Entrepreneurs Locate their Businesses for Strategic Growth," sponsored by JobsOhio, invited executives from Veeva Systems, Creadio, and Dayton Development Coalition to discuss their motivations behind choosing a business location. 

In the case of Catherine Allshouse, the global CIO, head of operations at Veeva Systems, institutional stability, better cost of living, and strong local economies are several reasons Veeva chose to expand its Silicon Valley-based enterprise to Columbus, Ohio. 

Such factors create a strong foundation for any business, but the real backbone is how these factors impact talent development. 

"We've had pretty good luck here in Ohio, especially during this Great Resignation," Allshouse said. "We started out with 40 in Columbus, now we're at 225." 

Another big win for Veeva Systems is being in close proximity to one of the nation's largest universities and other renowned schools. "We're able to [recruit] graduates not only from the computer science department at Ohio State but also the Fisher School and the Mortiz School of Law." 

And the boom in Ohio's economic development is bound to attract plenty more talent in the coming years. Will Lucas, the CEO of Creadio — a full-service marketing and production company — chose to base his HQ in Toledo, Ohio. 

"There's so much happening in Ohio, and people are starting to take notice," Lucas said. "Some of the biggest tech companies in the world are being built here." For the reason that Ohio's ecosystem is designed to help computer programmers, scientists, and engineers — people who want to build a better future — be successful, according to Lucas. 

Aside from the job opportunities, it's just as important to consider the life you're going to live outside of work. Can you afford to buy a house? How high are the taxes? What kind of entertainment is available? 

As the CEO of Dayton Development Coalition, Jeff Hoagland's mission is to attract companies and their employees to Dayton, Ohio by answering these deal-breaking questions.  

"There's a little bit of something for everyone," according to Hoagland, who goes on to rave about the sports fanbase, the museums, the beaches, the tax structure and affordability, and of course, the friendly people across the state. 

"[People] are retiring here. They're staying here. Their children are going to school here, and they're attracting more people here," Hoagland said. "I think people would be crazy not to be in Dayton and in Ohio."

One can only go and see all that Ohio has to offer for themselves. The proof is in the pudding. 

Watch the full event below:

This post was created by Insider Studios with JobsOhio.

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